Effective Solution For Your Business

Roze News is a well-known Urdu-language news channel in Pakistan providing up-to-date news, political updates, entertainment, and current affairs from across the country and around the world. With a growing digital audience, they aimed to boost their online presence through effective SEO.

Objectives

Increase visibility in Google News and search engines
Drive traffic to daily news articles and trending topics
Improve on-page SEO for category and article pages
Enhance domain authority through quality backlinks
Strengthen performance on mobile and desktop

The Challenge of Projects

High competition from top national news platforms
Inconsistent URL structure and weak internal linking
Duplicate content issues due to frequent syndication
Limited metadata and slow page indexing

What We Did

Performed a news-oriented SEO audit and optimized site structure for crawlability
Implemented AMP (Accelerated Mobile Pages) for faster load speed on mobile
Structured news articles with appropriate headings, tags, and schema markup for Google News
Created SEO-optimized templates for different categories (e.g., politics, sports, international)
Built high-authority backlinks from press release sites and journalism platforms
Integrated Google Publisher Center for better distribution in Google News

Results

300% increase in organic impressions within 3 months
Dozens of articles indexed in Google News within minutes of publishing
Improved ranking for top stories on keywords like “Pakistan breaking news” and “latest Urdu news”
Reduced bounce rate and higher average session duration